Analyzing Agrotourism Challenges in Coimbatore: A Rank Based Quotient (RBQ) Approach

Agrotourism, which integrates agriculture with tourism, holds substantial promise for fostering rural development in regions such as Coimbatore, Tamil Nadu, India. This study seeks to pinpoint and examine the main challenges faced by agrotourism entrepreneurs using Rank Based Quotient (RBQ) analysis. Data were gathered from 10 agrotourism entrepreneurs through structured questionnaires, emphasizing financial, marketing, infrastructural, and regulatory difficulties. The RBQ analysis indicates that securing funding for infrastructure and operations, acquiring permits and licenses, and managing heightened competition are among the most significant challenges. By highlighting these issues, this research offers valuable insights for policymakers and stakeholders to craft targeted interventions, thereby enhancing the sustainability and growth of agrotourism in the area. The results can guide policy decisions and support strategies aimed at overcoming obstacles in agrotourism development.