Changes in Fish Consumer Behavior during the COVID-19 Pandemic in Bandung City

This research was conducted in Cicendo District, Bandung City, West Java. To analyze factors that influence changes in fish consumers behaviour and preference before the COVID-19 pandemic. Case study with quantitative and qualitative data analysis was employed and an accidental sampling technique method using 100 respondents. The results showed changes in factors during the COVID-19 pandemic are the system and place of purchase, the frequency of fish consumption, the amount of consumption of fish and products consumed, and the price of fish. Based on binary logistic regression analysis, before and after the Covid-19 pandemic, the Wald test showed that income, education and age variables had an influence on preferences between fresh fish and processed fish. Preferences between fresh freshwater fish and marine fish before and after the COVID-19 pandemic, the Wald test shows that employment and income variables have an influence.