Sharma, Devender (2020) Marketing Services to Promote Art & Handicraft Practices Adopted by the Self Help Groups of Shimla District, Himachal Pradesh. International Journal of Management and Humanities, 4 (8). pp. 1-4. ISSN 23940913
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Abstract
Marketing services provided by government agencies to promote art and handicraft. The key objectives of the study were, to study various marketing services provided by government agencies to promote art and handicraft, the awareness level of self-help groups, perception of the self-help groups towards marketing schemes used by government agencies to promote art and handicraft. A structured questionnaire was prepared for the present study. It was found that skills training on handicraft and cluster development were the schemes useful for the promotion of art and handicraft.
Item Type: | Article |
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Subjects: | Librbary Digital > Social Sciences and Humanities |
Depositing User: | Unnamed user with email support@librbarydigit.com |
Date Deposited: | 24 Apr 2023 06:42 |
Last Modified: | 24 Aug 2024 13:33 |
URI: | http://info.openarchivelibrary.com/id/eprint/443 |