Wong, Anthony Tik-tsuen (2018) A TAM Approach of Studying the Factors in Social Media and Consumer Purchase Intention in Hong Kong. Journal of Economics, Management and Trade, 21 (10). pp. 1-17. ISSN 24569216
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Abstract
In order to do all these commercial activities in an effective and efficient way, using the online social media platform is a suitable choice. This research studies that perceived risk, perceived usefulness, trust, and electronic word-of-mouth are the four predictors of consumer purchase intention. It is noteworthy that the results of this study show that perceived usefulness, perceived risk and electronic word-of-mouth are the key factors affecting customers’ decision in purchasing. The results show that the consumers’ relationship between their trust in the social media network platform information and the use of the product is not significant.
Item Type: | Article |
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Subjects: | Librbary Digital > Social Sciences and Humanities |
Depositing User: | Unnamed user with email support@librbarydigit.com |
Date Deposited: | 24 Apr 2023 05:43 |
Last Modified: | 28 Aug 2024 14:17 |
URI: | http://info.openarchivelibrary.com/id/eprint/455 |